Case brief Study Example | Topics and Well Written Essays - 500 words - 1

Brief - Case Study Example t can be said that there is more demand for books hence, in this regard the company plans to launch MIRA program which had the same focus, of promoting these simple story lines. It is indicated by research that customers are more inclined towards reading these romantic novels. As far as reasons for likeness of these romantic series is concerned, it can be said the novels offers the readers a sense of romantic fantasy which makes these books popular among young adolescence specially women. The case study of Harlequin shows that the company has stabilized growth in publishing romance series. However, the company should take the initiative of launching MIRA program with emphasis on women’s single title romance novels. The main reason of using this program would be that the company would be able to achieve a competitive advantage of creating a brand image which could help generate incoming sales in the long run. This brand image would be based on a business model that has the components of capitalist stance. This capitalist stance can be defined as having an advantage over the weaker market, making Harlequin a recognized brand. It is seen that the fiction market is fragmented so Harlequin has the potential of becoming the world largest publisher of these single title fiction series. Moreover, the name, â€Å"Harlequin† would suggest to the people as a dominant brand that establishes brand loyalty by being standardized in printing, marketing their books and using effective distribution channels. It can be said that this would make the company an opportunist and they can successfully take the title of being brand that promotes single title series of romance and limit access of other companies. The books provided by this company would cater to all the audience, making the readers hooked on these books so that there is no other brand that could compete with the company. It has been estimated that there is only around 50% of the books having the same title of single

Identify the Individual Assignment Example | Topics and Well Written Essays - 1000 words

Identify the Individual - Assignment Example The chemistry felt surreal. I could instantly feel the attraction which was thick and exciting. After the formal introduction, we parted ways but not for long. After about 2 weeks of passer-by greetings, I decided to ask her for her phone number. This was the beginning of escalating, and intense daily phone conversations which lasted about 1 week. The daily conversations were enduring and after the week session, we had our first dinner date at a nearby restaurant. The date would be the beginning of a more personal relationship that consisted of us frequently visiting each other's homes. The relationship began to become more serious as we spent more time together. After about 3 months of steady dating and meeting each other’s family, we took our relationship to another level. There was no denying that my feelings for Leasa were deep and passionate, so after dating for approximately 3 months, I decided to ask Leasa to be my girl by dating each other exclusively. Leasa stated she felt the same way and hence a monogamous relationship formed. Over the next year, we grew closer and the relationship deepened. We began to spend nights at each other's houses and ceased all phone calls from former lovers. However, one night as Leasa spent the night an old friend of mine called just to check in. Our relationship was never serious but we decided to remain friends. Even though the phone call was one of an innocent nature, Leasa grew jealous and we had our first real argument. We had disagreed before, however, this particular argument went on for hours and we stayed up all night arguing then making up. We grew closer that night and our relationship entered a new phase. Although Leasa seemed to be tailor-made for me, there were some significant differences in some core beliefs. Leasa wanted to get married before moving in together and wanted to start a family immediately.